Pokey, I agree. The world has changed.
Watch a car advertisement. It’s all about “colours that suit your lifestyle” and “connectivity”.
At the end of the advertisement, you would have no clue as to: power/number of cylinders/seating capacity/transmission options (but extremely unlikely that a manual option exists)/towing ability or even fuel type (petrol or diesel. Or range if it was electric.)
So, I would assume this indicates the priority for the average buyer.
Anecdotally, one of the younger pilots at work bought a brand new car. I asked him about it, and he didn’t appear to know if it was a 4 or 6 cylinder model. I was gob smacked.
In the 1969 Honda 750 owner’s manual: It contained instructions for adjusting the valve clearances. In the 2024 manual it doesn’t. But it does caution you against drinking the contents of the battery. Is this advancement, or indictment?
In the case of KTM, they seemed successful partially on their slogan “Ready to Race”. They might have been a bit more expensive, but had top quality components (Brembo, WP, Pankal for eg). Also quite innovative and often upgraded more frequently than the competition. Eg they upgraded the “too stiff” MX frames without waiting for the four year cycle.
I believe they started using Chinese cranks and other parts in some models. Failures started to affect their reputation poorly.
Buying Husky and Gas Gas seemed crazy - what advantages to competing with themselves just to be able to sell a red version and a white version?
The current situation is disappointing and sad, but almost predictable.