Here are a few positive ideas,going back to the 70's when speedway was on every Friday night at the Toowoomba Showgrounds(bikes and cars),with big crowds paying to go,it was a show ,with a good commentator,PA,and facilities,stories in the local paper and on the radio,people wanted to go.Scrambles became Motocross and Echo Valley(which was a car track) became home to "Mountain Man", used to attract 5000+ spectators,using papers,radio ,signs etc,all free or low cost advertising.
Fast forward to 2014,many events are only promoted to competitors,therefore there is no paying spectators,we went to the VMX Nationals at Connondale in 2012, there was not any signs anywhere on the road,even at the gate,there was no commentary,you had to know it was on!If clubs,and riders want their sport to at least pay its way,they need to tell people about it.
By way of example I was approached by the local sporting club(horses golf,cricket etc) to help in running a Bike!!! Event,I stupidly agreed,we called it the North Star Trailride,we got 60 riders,and raised $250,not enough to put the club back in the black,but it was a start,that was 2006.Next year we joined the Dalby Moto Trailride Series,we talked to every newspaper,radio,and TV station within 500 km in 2007 we got 250 riders and doubled every year until we hit 1400, then in 2014 we had 1550 riders plus 39 sweep riders.Last year we won the best event in our shire(50,000sq km) the TV,radio,newspapers etc ring us now ,as it is the largest sporting event in NW NSW.We no longer ask for sponsors they just keep coming,we have put in a PA system that can be heard all over the 50 acre camp ground and pay( he donates it back) the local DJ,Greg Henry to do his stuff and give all our sponsors a good wrap.We are planning for 2015,looking at maybe an expo in the ring from Friday afternoon,with demos ,endurocross,barrel racing,etc (check the Facebook page) and we would welcome more VMX and Vinduro Bikes.I won't say how much the event brings into the area,however for all of our helping organisations it is their biggest fundraiser.I know it is not a race as such,but it gives riders of all abilities the chance to experience the thrill of off road riding,and have in the past ,and will in the future have some form of competition for night entertainment,at an affordable cost.We also give up to $4,000 worth of bike gear,helicopter joy flights etc back to the riders.
Don't be afraid to let the World know what you do!!!!