Hi guys,
You may be interested to learn that ad content in VMX is not remotely close to what it was when Ray passed away - naturally we wish it could be, but it isn't
In issue 23 there were 25.3% ads (24.3 pages total) and in issue #31 the ratio is only 23% ads (18.4 pages total). So in both % terms and of course outright pages, we are currently running less ads.
Certainly we have more ads now than we did in issue #24 when we first republished the magazine, but we still have less than the rough guideline that Ray mandated, i.e. 25% of magazine space was allowable to keep the magazine uncluttered with ads.
Check out any other dirt bike magazine sometime and calculate the % ad content. I think you'll find VMX usually has less than half the content of ads when compared on that basis

And of course, that's how it should be!
