I understand exactly what you're saying Lozza, but the proportions and styling of that bike are spot on. How many times have we all seen bastardised versions of bikes, and cars, and houses, pretty much everything, where the punter doing the work just doesn't have the "eye" for it. They've been picked apart on this forum many times before.
There's nothing I can see on that bike that doesn't jell.
These guys aren't just bike enthusiasts, from what I understand there's a fair amount of background in design work amongst those running the show.