a fishing exercise by the sound of it. testing the water to either get a real figure to flog it to a known punter on a "what I can get on ebay" basis. auction is always pulled just before closing or its back on with the "timewaster" tag. see this a lot with collector cars.
Otherwise its setting a ridiculous reserve so its never selling but telling the wife "its on ebay honey".
I guess tho if you want a spanking display bike for the pool room, its going to cost you similar $$ to get one like it unless you can do it yourself.