They're building a tree museum? Fukk yes!
I want to have a rant about crappy service from Aussie retailers, but know it will become a 5,000 word rant that nobody will bother to read...
From a customer's point of view, the rules for successful retailing are not that hard:
1. You don't need to price match, but you do need to be in the ballpark.
2. Customer service is way more than smiling on the way out...
3. Have stuff in stock. Nobody really expects to walk in and get a 3rd gear for a 1983 YZ250 off the shelf, but the number of stories of shops not having stuff like 520 chain joining links is insane.
4. If you don't have it in stock, then always offer to get it. And don't kid yourself that jacking up the price for a "special order" is acceptable nowdays...
5. Know what you're selling. Blank stares and bullshit don't cut it when the customer can walk out and get dozens of independent opinions on the net, especially of you're not offering the best price.
6. Reward your regular/loyal customers - if you show them no loyalty, they will be happy to return the favour...
7. Be up-front about your prices. Nowdays, it's assumed that an item without a price tag is overpriced...
8. If you have a website, make sure it is clear and simple. A shitty web site strongly implies a shitty business.
9. People expect multi-buy discounts, particularly for items that are going through the post.
I know it seems like a long list, and I know its not always possible to nail every single one... But there are just so many businesses doing it badly - and then bleating like stuck pigs when customers desert them in droves.
Further, I reckon that there's a direct relationship between the retailers that stuck to their old business model and those that are no longer around...
I do understand a lot of the challenges facing retailers - getting good staff, getting products at vaguely equitable prices, floor space costs, etc etc - none of which means that not trying isn't just a hiding to nowhere...
Yes, that was the short, calm version.