Yes the media has a role to play with these type things. The recent coverage I think went over the top, with the total bombardment it goes the other way. People get used to the "Sky is falling" stuff and tend to turn off. Then when there is no armageddon next big "Event" the message is blunted or negated.
The media bombardment does come at a cost, with the pollies and the large entourage touring round is getting in the way of recovery. Some people marooned by flood waters had signs up "Go away press", sick of the bow wave from press boats swamping their flood banks. There were media helicopters filming people on roofs while others were trying to rescue. Makes for good prime time viewing but those choppers could have been used for rescue work and peole would have been saved that perished. Quite a few years ago there was a firebomber lost when a media chopper got in the road filming a fire up close, with the black Saturday fires media were everywhere. The fire authority in Vic has now made fire areas restricted flight zones to stop the problem.
As I said it was sad with the toll from the recent flooding, to get it in a bit of perspective though an average long weekend road toll would be similar, does that get the same treatment? My thoughts are still a large percentage of the press is inconsistant and senationalist.