THE
62-year-old Polly Waffle choc bar is being axed — a victim of Kit Kat's success.
Nestle yesterday confirmed that production of the marshmallow-filled treat is to stop, citing steadily declining sales.
But the company also hinted the Polly Waffle has an "old image" problem and may simply be past its use-by date.
"It's costing more to produce than what we get back in sales," Nestle's Fran Hernon said, adding that it had been a difficult decision.
"Everybody says they love the Polly Waffle but the truth is no one buys it today. The time for it has been and gone."
Ironically the success of other Nestle products has hastened the end of the Polly Waffle. Ms Hernon said consumers now prefer the new Kit Kat Four-Finger and Kit Kat Chunky Smarties for the same price.
you can still purchase POLLY WAFFLES on Ebay for a sweet $10