Interesting. The usual deal is that if a wholesaler is willing to sell direct to the public, then they sell at the retail price. Numerous sources have told me that I'm better off buying YSS from Les or Fernando than directly from Walter, for example.
In the bigger picture:
A lot of Australia wholesalers are trying to make retail type profits.... It shouldn't - and in this day of the interweb, can't - work that way. You can buy PWR radiators from the USA, including freight, significantly cheaper than your local dealer can buy them from PWR (before your dealer makes any profit). Madness.
Mostly, the retailer
isn't gouging you. If you find a retailer who makes the effort to look after you, you'd be mad not to support them.
Interestingly, I've found the 'local' country dealers FAR more realistic and accommodating than any of the city dealers.
Two thumbs up for:
Wright Motorcycles, Yass.
Cowra Motorcycles, Cowra.
Bruce's Motorcycle Repairs, Mitchell ACT.
The Yamaha dealer in Goulburn who's name I forget.