I played rugby for 26 years and know exactly what your saying EML. The old school tie, pukka leather patch culture is still there, especially at schoolboy level. The fact that most of the quality players come from the private school system cries out to me that the ARU aren't spreading their wings far enough. How many great league players come out of the state school system? Pretty near all of them I'd suggest. Imagine if Rugby could draw on the talent pool that goes directly to League..the Wallabies would be almost unstoppable. Imagine also if Rugby super 14 was competing with AFL and ARL on free to air TV instead of being tucked away on Fox Sport 3?
I played both league and rugby at school and the differences in culture and "snobbery" were amazing. It's getting better though. The sooner they realise that rugby isn't the 'game they play in heaven' but is a business competing for the Aussie punters arses on grandstand seats against AFL, League and Soccer, the better the sport will be. It's the major truly international team sport that we're really good at which is the advantage we have over the other codes (league's only played in 3 countries and we're like #16 or something in Soccer). Rugby Union should be the #2 code in the country, it'll never top AFL in the southern states and WA but should be rivalling league for the dollars in the rest of the country.
I love the game but the heirachy running it and the 'old chap' culture shits me no end.