Stewy,
Yes your mention of the mag side seal position is correct, but I still think the r/h side has more to do with the dimensional position of the seal in relation to the sleeve hense the way it faces. If you read my thread again, I say the inner lip (I say inner because I'm presuming the flat side of seal is facing in) of the seal fixed with cavity side facing transmission, should just clear the bearing inner race if the seal is pressed in so it's flush with the casing, no contact of the inner lip on bearing and no chance of bearing failure because of seal contact.
I still think it's a dimensional thing that dictates the way this seal faces as well as the sealing quality, check the lengths of the sleeve and how the seal positions itself with it. The seal will do it's job either way around, but what we don't want is the r/h lube hole being obstructed.
There's still a problem with this 400, whether the oil's coming through the seal or somewhere else, it's still coming in and the challenge is to find out where from.