A lot of pistons come with the the black teflon CERAMIC coating from new, Woosner is one that comes to mind. Where we have a bore that is marginal needing to go to the next oversize, we will teflon CERAMIC coat the piston and get another season out of it.
On any of the 500's that we built for the rigours of FINKE, it was almost mandatory.
It's no gimmick, we use it pretty much all the time.