Sounds like a reasonable tactic from the buyer, TBH.
I've been caught on the wrong end of that more than once, and it's bloody annoying - especially when you see the reserve hasn't been met, so you send a message to the seller saying "I am the winning bidder, and my max bid was above what the auction ended at, so please contact me and we can probably figure something out"... and they don't get back to you...