news from motorcycle site that Audi has bought Ducati for 1.3billion-not sure if they mean USD or Europesos. That's alot of dollars for a m/c co. I guess someone sees a future in two wheelers.
Either that or Duke has some special eleccy techy that they want bad.
Ferdinand Piech Chairman of VW/Audi, grandson of Ferdinand Porsche and not exactly cash poor at the moment given he has the largest car company by profit in the world, bought Ducati because to quote " he owns one and likes red things"
I mean what better present could a Ducati fan like Herr Piech get himself. he liked them so much he bought the company. Anyways this is not the first time Ferdinand has toyed with the idea, the Italian Government blocked him the first time but this time they were just happy that someone was taking over the timeshare payments on Valentino Rossi.
Reading as to, expected synergies that were used to justify the purchase, none really Audi likes the Superquatro head but that is about it...... not much a small bike maker could teach a major car maker, who spends more on R&D than Ducatis total revenues about electronics.
