boring as bat shit and full of the same dribble
Well, In Australia, at least... that may be part due to the same sun seeking Pommies, who have been in the industry for many years playing musical chairs amongst the established publications.
I flip through, or read, an article from the magazines that I find may capture my interest from those in the local library. I may also pick up a free Cycletorque if I feel I can be bothered but, most of the mainstream "pay for" magazines are a bit "boring". The same journo's getting the same freebies to tell US! how good it is.
But, then again, I may also be part of the problem as I, like many of my mates, don't buy bike magazines any more. So then publishers have to target a wider market to sell their product and that market may be so wide that the publishers no longer need to focus on existing riders for sales. there just may be enough new riders entering every discipline of motorcycle riding along with their subscribers to maintain acceptable growth in the mainstream magazine industry.
Much less embarrassing for someone new to motorcycling who is an adult to find answers to the very basic questions, that we all know the answers too, in the magazines than ask and be flamed on a bike forum.
and I am sure this market helps to drive sales of mainstreem bike mags more than a "Think I know it all, but I don't really, but 'gees I wish I did" type bloke like me